IR2. Promoting Optimal Nutrition, WASH, and Agriculture Behaviors

The goal is to improve maternal, adolescent and child nutrition by increasing the adoption of optimal nutrition, WASH, and agriculture behaviors using social and behavior change communication (SBCC). This approach addresses gaps and promotes alignment and consistency of SBCC activities across the country.

IR2 integrates programming related to nutrition-sensitive agriculture (IR1), nutrition-specific interventions through the health sector (IR3), and WASH (IR4). The targets are women and their family members, caretakers, and the most vulnerable households with children under two. The SBCC focus on women emphasizes equal distribution of responsibilities and decision-making in households for optimal family health and growth.

The following focus areas are identified under IR2:

  • Evidence-based SBCC approaches to improve nutrition, WASH, and agriculture-related behaviors
  • Frontline agriculture and health workers’ skills related to SBCC
  • Promotion and support of SBCC at community and household levels

Key Progress in Project Year II 

During the Project Year II, Growth through Nutrition availed key materials for all partners on an online SBCC Resource Bank as part of the knowledge management website. Reports on adolescent nutrition formative research and the maternal nutrition trial of improved practices (TIPs) research were finalized and SBCC strategy was formulated. The project started Enhanced Community Conversations (ECCs) via both LNGOs and MVHH saving group platforms to improve the adoption of maternal, infant, young child nutrition (MIYCN) practices, reaching a total of 13,155 individuals. The Ethiopian Orthodox Tewahedo Church – Development Association (EOTC-DICAC) also provided training for 247 clergies on laws and regulations related to fasting for pregnant and lactating women, and children under two in Amhara region.

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